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Ready! Set! Plan! 2011 Strategic Planning Workshop

Friday, September 30, 2011

08:00 AM - 3:00 PM

Timmons Group | 1001 Boulders Parkway, Suite 300 | Richmond Virginia

It’s that time of year again!  Fall is right around the corner, and it’s time to start planning for 2012!  A critical part of the planning process is developing a comprehensive, integrated marketing plan.  In order to get to where you want to go, you have to have a roadmap to get there. 

SMPS Virginia is hosting its 2nd Annual Strategic Planning Workshop. Our first-ever workshop was such a success, people have requested an encore! This one-stop workshop will help you develop the planning documents you need hit the ground running in 2012 to have a successful year.  This is a unique opportunity for small group and/or one-on-one sessions with the experts!

Please join SMPS Virginia for a half-day workshop with experts in the area of planning.  From strategic plans, to business plans, to PR plans and social media plans, you will leave this unique workshop armed and ready to take on 2012 with confidence – and with a plan.  So be prepared, and bring a laptop!  Bring any planning documents, drafts, or ideas you have – or plans from years past.  Bring your creative pieces.  Bring your boss.  Bring anyone on your team involved in strategic planning and tactical implementation.

Breakout sessions include:

  • Big Ideas, Creativity & Innovation (Tom Laughon, Catch Your Limit)
  • Seven Steps to a Public Relations Plan (Jennifer Butsch Petit, WordUP PR)
  • Getting The Most Out of Social Media for Your Brand (Christina Dick & Courtney McLaren, The Martin Agency)
  • Your strategic plan will involve BD; but only if you do it right (Dawn Best, GENERATEbd)
  • Inbound Marketing Strategies Supporting a Successful Marketing Plan (Keith Parnell, JASE Digital Media)
  • Branding: Overthrowing the Tyranny of Price (Gayle Turner, Catch Your Limit)
  • XQ – Ten Strategic Planning Questions Driving Successful Marketing (Gayle Turner, Catch Your Limit)
  • Integrate or Get out of the Way: Catapult Ahead of Your Competition with IMC (Tracey Gould, Baskervill)
  • Media planning: Are your pitches falling on deaf ears? (Greg Surber, The Hodges Partnership)